The Journal

Meet The Founder

A brief Q&A about favorite products, inspiration, and bad habits among other things.

Written by: Aaron Ruiz

I recently sat down with the owner and founder for a brief Q&A, asking him about his favorite product, inspiration, and bad habits among other things. Here's what he had to say to us.

When did you first develop an interest in denim?

My interest in denim started when I was 12 years old, in Germany. My mom was buying for my sister and I at a boutique in Germany, and they had Diesel products. I was fascinated with the Native American, so I convinced my mom to buy me a bunch of jeans at 12 years old.

Who inspired or impacted the way you view clothing and quality?

I think many different things inspired me to do the clothing that we currently produce. I think it's a spirit that my mom taught me and that my upbringing in Germany taught me; quality clothing, quality products. Something that has a purpose and something that can stand the length of time.

What is the ultimate goal of RPMWEST?

The ultimate goal of RPMWEST is to have amazing products. We started in denim, and I think we created a really good pair of jeans.

What is your favorite product?

I always wear jeans, I almost always wear the same jeans. I have like two or three rotating pairs of jeans even though I could have hundreds. I would have to go with jeans, just because thats where it all started. I think a good jean is something you can always wear no matter what.

What has been the biggest challenge so far?

Thinking big enough, you know, not getting caught up in the small things. Realizing that not everything is going to be perfect, being okay with that; but still always striving for this perfection.

What is your favorite midnight snack?


What is the best gift you've ever received?

My wife.

What are some of your bad habits?

Waking up on time. I never really wake up late, but it takes me two snoozes to wake up. 

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