The Journal

The Making Of

The RPMWEST story started with a quest for the perfect pair of jeans. We’ve grown a lot since then – what started as a few pieces of versatile, stylish menswear has become an entire line of one-of-a-kind products you won’t find anywhere else. And while our offerings have grown more diverse, our mission remains the same: make timeless, high-quality products that make your daily adventures possible.

The early days

RPMWEST started back in 2013 with the mission to design the perfect jeans. After months of fruitless searching for a well-styled pair of American-made selvedge denim jeans, we decided to make jeans ourselves. We launched a Kickstarter and within 48 hours reached our goal of raising over $100,000 from almost a thousand backers.

Based in San Francisco, a city with only one denim manufacturer, we moved the whole operation to Southern California. Through all of this, we ran operations out of a two-bedroom apartment in Long Beach. Every morning, we had to tilt our mattresses up to make room for our inventory. As more people bought jeans, it quickly became clear that we needed to expand again.

The next step in our journey was a move to a shipping container in a parking lot full of school buses. While far from ideal, it was a huge step up from the “bedroom warehouse”. The shipping container (newly upgraded with electricity and Wi-Fi) was our home for over a year, during which we launched our website, started a “home try-on” program, and mailed out thousands of pairs of jeans.


We have moved a few more times within Los Angeles, and expanded steadily. We’ve come a long way from our first pair of jeans in San Francisco, and have created dozens of new products, launched many more successful Kickstarters, and we have met hundreds of amazing people, growing our team at every step along the way.

Our goal now is to offer all sorts of products built for the modern man’s lifestyle. Whether they’re cooking essentials, clothes, or one-of-a-kind backpacks, we make quality goods that bring people together. We’re passionate about products that make amazing moments possible, and we’d love to share that passion with you.


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